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Businesses sometime need you to do the marketing in person. This is best because you know your company more and know the services that it can provide, more than anyone else in the industry. You are the one that has the right information about your company. This ‘Do-It-Yourself’ marketing is best since it is less costly and you will give your guests the information that they need about your business.
The following are 7 Do-It-Yourself Sales and Marketing Tips as a caterer you can adopt:
1) Word-of-mouth.
You can simply go around and tell people about your business. You can start with your friends and relatives. Word-of-mouth is an inexpensive way to market your business and yourself. It has the advantage that come face to face with the person you are talking to and you can explain yourself until the person understands. You will also be able to answer any questions that might be aroused.
2) Event Marketing
You can market your business on a particular event that you can raise. For example you can have a dancing competition and the winner will get some food hampers. By doing so, you are attracting people to the event and then you have the advantage of advertising your business to them.
3) Trade Shows
You can also advertise your business at trade shows or food shows. You go there with your products and plenty of taster’s. This will give you the opportunity to inform the people the type of business you offer & the services you can provide. You can also issue out business cards in case they would like to contact you for more details. Free give-away’s are always a good idea.
4) Technological Advances
Using the best technology that is efficient and effective is also another way to market yourself. If guests just see you serving on the latest designs of plates or using amazing technological advance food warmers they will obviously regard you as the best.
5) Clothing
It is also best to wear uniforms or t-shirts that has got your business name and logo. In this way everyone you will meet on the street will have the advantage of knowing of your company and help brand your company name in their brain.
6) Sponsoring Certain Functions
For example you can go for a sports day at a local primary school and provide little food hampers to the winners. This way you are marketing your self and will get recognition from the parents of the kids.
7) Good Services
By offering good services to your clients you are advertising yourself. The quality food you prepare and the excellent hospitality you offer will market your business. This means there is need to prepare good food all the time.
Richard Myers’s website will provide you with easy to use directions on starting your own catering business. Check out the Earning Potential and other information at: TastySuccess.net
August 3, 2008
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