Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.


May 18, 2008 | Comments

BRANDING ….. WHAT IS IT? Branding is much more than the creation of a logo or a name. A brand reflects the customer’s perception of your company and the quality of products and services you provide.


May 18, 2008 | Comments

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